10,000. That’s how many ads the average consumer sees daily. But what if you could guarantee yours would be among the 18% that gets a second look? Now, FreakOut is making that possible. As the first ad tech company in Asia to integrate Neurons AI, FreakOut is giving brands the power to predict, test, and optimize their creatives before they even launch, taking much of the guesswork out of creative optimization.
FreakOut, a leading ad tech company, is now using Neurons’ AI-powered predictive insights to improve creative effectiveness. Neurons, a global leader in AI-driven consumer insights, is trusted by brands like IKEA, TikTok, and L’Oréal to improve creative performance. This groundbreaking partnership brings together FreakOut’s deep local market expertise with scientifically-validated AI technology by Neurons that predicts consumer attention patterns with over 95% accuracy.
“In today’s crowded digital space, capturing attention requires both science and local insight,” says Koma Okubo, CEO of FreakOut SEA. “While AI provides powerful predictions about consumer attention, our local creative teams across Asia transform these insights into culturally relevant, high-impact creative executions.”
Through this partnership, FreakOut now offers a game-changing advantage: the ability to pre-test and optimize ads before campaigns go live. The predictive AI technology analyzes every visual element – from logos to CTAs to product images – using AI that has been built on behavioral research data like eye tracking and fast-response test data and delivers reliable predictions about advertising impact.
Mike Storm, COO & Partner at Neurons, adds: “We’re excited to support FreakOut in bringing AI-powered creative insights to brands across Asia. With Neurons AI, brands can improve brand impact quickly by testing and optimizing their ads before launch. This way, they make sure only the best-performing creatives make it to market.”
Gone are the days of relying on gut feeling about creative choices, now that intuition can be replaced with actionable insights. Through the system’s detailed attention scoring and heatmap analysis, decisions are made faster and smarter about creative elements and placement across various ad formats. Whether it’s Rich Media or Connected TV ads, every element can be fine-tuned for maximum impact – ensuring key messages appear exactly where eyes will naturally focus.
This human-AI collaboration marks a new chapter in digital advertising effectiveness. Living up to its motto “Give People Work That Requires A Person,” FreakOut ensures that while AI technology provides scientific validation of what captures attention, it’s the local creative teams who bring the crucial understanding of cultural nuances, current trends, and market-specific consumer behaviors. The result is advertising that merges scientific precision with creative excellence, delivering campaigns that are relevant and resonates locally.
“Understanding consumer attention is a science, but creating compelling content is an art,” says Mohitosh Neghandi, Director of Product, Marketing and Regional Business of FreakOut SEA. “This partnership brings together both elements to deliver unprecedented creative effectiveness.”
FreakOut’s new AI-powered creative optimization solution is now available across Southeast Asia. Connect with our team to discover how predictive AI combined with local expertise can transform your creative impact.
About Neurons:
Neurons is a leading decision-making AI suite for marketers. With 20+ years of experience in the industry, they’ve optimized campaigns for top companies like Google, Coca-Cola, IKEA, Ogilvy, Dentsu, Teads, and more.
Using advanced LLMs and the world’s largest proprietary eye-tracking database, Neurons AI generates actionable steps that help marketers make better decisions, faster.
Visit neuronsinc.com for more.
