Maximize Relevance and Minimize Wasted Video Ad Spend
With Our Next Gen In-Video Contextual Intelligence Platform
Are your YouTube ads delivering the results that you are looking for?
GP’s technology allows marketers to navigate YouTube’s vast and complicated video ecosystem with advanced brand-safety features. We leverage AI and machine learning across billions of videos on YouTube to accurately analyze, target, and serve ads to a highly relevant and engaged audience.
higher on-site engagement
of campaigns experience brand-lift
countries and 24 languages
videos analyzed per campaign
- Irrelevant Ads Delivering ads that are unrelated to the content being consumed
- Brand Safety is at Stake Brand safety is not guaranteed because decisions are made based on partial information
- Wasted Impressions Ads may garner high impressions but not necessarily be seen if delivered on certain types content
YouTube Video Content Analysis
It is now possible to identify and deliver ads on content that is safe and highly relevant to your brand
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GP significantly improves user sentiment and brand relevance by detecting and avoiding content that is not suitable for your brand. Our next- gen technology is able to understand content at a more granular level, and can therefore deliver more effective messaging for your brand, in a safe and suitable environment.
Deliver ads on highly relevant videos using GP technolog
GP conducts advanced analysis by combining video content (brand conversation) and video description information (video title, description, release date, number of views, etc)
Prevent brand damage with sophisticated understanding of content
GP’s in video contextual signals goes beyond traditional measures of detecting undesirable content and allows for highly customized brand safety/suitability measures.
Added Convenience with one-stop support system
GP provides end-to-end support throughout the campaign from pre-campaign planning to campaign execution and regular reporting
Eliminate Wasted Impressions
GP removes a majority of misaligned content from a brand’s campaign. This prevents wasted ad spend on audiences who will never interact with your message.
Achieve Brand Suitability Using GP
The problem with conventional YouTube video ad distribution is that although the numbers are good, the ad may not actually be seen or may be placed on irrelevant content, damaging brand image. GP uses contextual targeting based on advanced video analysis technology to deliver your ads to the users you want to reach and maximize the effectiveness of your campaign.
|GP DeliveryContextual Targeting||Regular Trueview DeliveryAudience Targeting|
|Complete audience rating and unit price||Advertisements are delivered on relevant content with high visibility||Targeting based on consumption habits with no focus on content relevance|
|Brand Safety Guarantee Before Ad Placement||〇It is possible to determine and control delivery destination before delivering the ad||✕It is difficult to control the content that the ad is published on|
|Whitelist Delivery||〇Granular video-ID level targeting||✕Channel ID targeting only|
For more information (rate card, quotation, case study etc.),
reach out to our sales team.