FreakOut Indonesia is pleased to announce the partnership with Vidio, one of the largest over-the-top (OTT) video streaming services in Southeast Asia to provide their advertising inventory through FreakOut SSP.
This partnership allows advertisers to reach the quality video viewers among Vidio’s premium contents programmatically.
Vidio is a leading Indonesia-based OTT platform established in October 2014. They offer a wide range of premium contents including extensive local content library, exclusive sports contents, and live stream access to all FTA and in-house virtual events.
Since its launch, the number of users has been steadily increasing, however, during the Stay Home due to Covid-19 pandemic, the number of users has further increased and as of Q1-Q3 2021, their MAU has reached 70 Million.
This collaboration between FreakOut and Vidio enables advertisers to access in-stream video ad inventory on Vidio Platform through various devices including Smartphone, Tablet, Desktop and SmartTV.
Also, if advertisers prefer to buy it as managed service “FreakOut OTT”, advertisers can select either CPM or CPCV as a pricing model, and if selecting CPCV, advertisers will be able to predict their target number of completed views in advance.
“As the leader of OTT brands in Indonesia, users satisfaction has been always our focus. We believe content and product innovation are the key factors in reaching that goal. We are very excited to expand our relationship with FreakOut who share the same vision and understanding to reach more quality users. We believe this partnership will widen this experience to advertisers through digital advertising. This strategic collaboration will provide a significant expansion of the advertising solution for Vidio across channels.” Rezki Yanuar, VP Brand Marketing – Vidio (PT Vidio Dot Com).
“FreakOut Indonesia is immensely enthusiastic in welcoming the recent collaboration with Vidio. Over the past few years, we have clearly seen a shift in the behavior trends of Internet users, especially in watching entertainment videos on TV or Smartphones. It all started with the shift of analog TV viewers towards favorable digital TV, and besides, the users of movie streaming platforms are also increasing. In fact, with convenient access, millions of great content is now available everywhere through various platforms and has become the main preferred choice for spending free time. Therefore, FreakOut believes that this collaboration can make a positive contribution in building the advertising industry’s ecosystem for the media, advertisers, and the internet users.” said Pradwita Ghazali, General Manager – FreakOut Indonesia.
Also, Boby Mahendra, Business Development Manager – FreakOut Indonesia said “We are so happy to announce that we’ve been working closely with Emtek for the past couple of years to make this happen. We successfully gained the trust to monetize their video traffic in Vidio. We believe that this collaboration will become mutually beneficial for the industry and clients.”
“It means a lot to us! Not just to widen our OTT network from reach perspective but also to establish a strong partnership with local star players like Vidio enables us to grasp clearer insights as well as to provide better tailor-made services to our clients. Very thrilled to co-grow the OTT market together with Vidio in the future!” Koma Okubo, CEO – FreakOut Indonesia added.
FreakOut is a global marketing technology company with programmatic solutions (DSP, SSP) that delivers in-feed display and video formats across global publishers. Headquartered in Singapore, FreakOut has 11 offices across 9 countries which include China, Indonesia, Japan, Malaysia, Philippines, South Korea, Taiwan, and Vietnam. FreakOut is a part of FreakOut Holdings, Inc. which is listed on the Tokyo Stock Exchange (TSE:6094) and oversees the investments for FreakOut. For more information, visit https://www.freakout.net/.
Founded in 2014, Vidio is the leading OTT (Over the top) startup in Indonesia. Unlike other OTTs, Vidio broadcasted 51 linear TVs (both FTA and premium channels) and 29 online radio and counting. Serving millions of video-on- demands for local drama series, catch-up TVs, up to the paid-subscription of Indonesian box offices, Asian, Korean Drama, Bollywood, and Hollywood. With its mission to be the ultimate destination for Indonesians to enjoy quality content, Vidio is available in all platforms connected in Indonesia – web, mobile, setup box, and Smart TVs.