FreakOut Indonesia is pleased to announce the integration with RCTI+, a OTT (Over-the-top) and live streaming application developed by PT MNC Digital Indonesia, a subsidiary of Media Nusantara Citra.
By this integration, media buyers including agencies and advertisers can get access to quality video ad inventory on RCTI+ through FreakOut SSP.
RCTI+ was launched in August 2019 coinciding with the 30th anniversary of RCTI, an Indonesian free-to-air television network. RCTI+ is adopting an advertising model and users can enjoy the premium video contents for free.
Their contents include live streaming from four of MNC Media’s television networks ( RCTI , MNCTV , GTV and iNews ). In addition, there is also content such as legendary soap operas , national e-Sports matches , Korean dramas, Chinese dramas, Hollywood films , and children’s films, as well as news (under the name News+), audio content (under the name Radio+), and exclusive content that only exists in this application.
Their user base has reached 64 million MAU as of February 2022. We are proud to be able to offer a premium and large video ad inventory for advertisers programmatically. Also, through FreakOut SSP, advertisers can choose CPM billing model.
“FreakOut has been partnering with MNC media group since the early days of its expansion into Indonesia in 2015. With this integration, we are proud to support the monetization of RCTI+ while respecting usability by introducing a seamless video ad format.” said Pradwita Ghazali, General Manager – FreakOut Indonesia.
“We’re thrilled to be working with FreakOut to expand collaboration in digital advertising industry and provide quality ads for audience. As RCTI+ continues to rapidly expand premium and exclusive content, this is especially attractive to brands who want to reach an engaged digital audience and we’re excited to take our advertising business to the next level with FreakOut,” said – Tantan Sumartana, Sales & Marketing Director MNC Media (Digital & Non Digital)
FreakOut is a global marketing technology company with programmatic solutions (DSP, SSP) that delivers in-feed display and video formats across global publishers. Headquartered in Singapore, FreakOut has 11 offices across 9 countries which include China, Indonesia, Japan, Malaysia, Philippines, South Korea, Taiwan, and Vietnam. FreakOut is a part of FreakOut Holdings, Inc. which is listed on the Tokyo Stock Exchange (TSE:6094) and oversees the investments for FreakOut. For more information, visit https://www.freakout.net/.
RCTI+ is an AVOD service (an ad-based Video On Demand service where users are free to use it) and live streaming from the 4 most popular TV channels (RCTI, MNCTV, GTV and iNews) in Indonesia.
With 22,961+ hours of premium video content in total, RCTI+ reached 64 million+ MAU, and 721 million+ total live traffic plays in February 2022, well known as one of the top leading OTT channels in Indonesia. More information about RCTI+: https://www.rctiplus.com