{"id":11358,"date":"2021-11-22T04:39:32","date_gmt":"2021-11-22T04:39:32","guid":{"rendered":"https:\/\/freakout.net\/?p=11358"},"modified":"2021-11-24T09:23:43","modified_gmt":"2021-11-24T09:23:43","slug":"202111vtve","status":"publish","type":"post","link":"https:\/\/freakout.net\/vi\/newsroom\/pressreleases-vi\/202111vtve\/","title":{"rendered":"VTV Gi\u1ea3i Tr\u00ed h\u1ee3p t\u00e1c v\u1edbi FreakOut tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh khai th\u00e1c programmatic digital video v\u00e0 OTT inventory"},"content":{"rendered":"

FreakOut Vi\u1ec7t Nam ch\u00ednh th\u1ee9c b\u1eaft tay v\u1edbi VTV Gi\u1ea3i Tr\u00ed, m\u1ed9t trong nh\u1eefng \u1ee9ng d\u1ee5ng gi\u1ea3i tr\u00ed Over-The-Top (OTT) h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam \u0111\u1ec3 cung c\u1ea5p v\u00e0 khai th\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o programmatic. Vi\u1ec7c h\u1ee3p t\u00e1c n\u00e0y cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 cao c\u1ea5p tr\u00ean VTV Gi\u1ea3i Tr\u00ed v\u1edbi tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch b\u1eb1ng c\u00e1c format qu\u1ea3ng c\u00e1o video pre-roll v\u00e0 mid-roll trong lu\u1ed3ng n\u1ed9i dung th\u00f4ng qua FreakOut SSP.<\/p>\n

\"\"<\/p>\n

VTV Gi\u1ea3i Tr\u00ed l\u00e0 \u1ee9ng d\u1ee5ng OTT h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam v\u1edbi h\u01a1n 67 tri\u1ec7u l\u01b0\u1ee3t xem h\u00e0ng th\u00e1ng. T\u1ea5t c\u1ea3 c\u00e1c n\u1ed9i dung video \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t v\u00e0 c\u1ea5p ph\u00e9p b\u1edfi \u0110\u00e0i Truy\u1ec1n h\u00ecnh Qu\u1ed1c gia Vi\u1ec7t Nam. Kh\u00f4ng ch\u1ec9 c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn, n\u1ec1n t\u1ea3ng VTV Gi\u1ea3i Tr\u00ed c\u00f2n s\u1edf h\u1eefu m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao, th\u1eddi l\u01b0\u1ee3ng phi\u00ean c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trung b\u00ecnh \u0111\u1ea1t con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng \u0111\u1ebfn 38 ph\u00fat.<\/p>\n

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\u201cCh\u00fang t\u00f4i t\u1ef1 h\u00e0o trao quy\u1ec1n qu\u1ea3ng c\u00e1o programmatic video c\u1ee7a VTV Gi\u1ea3i Tr\u00ed t\u1eeb c\u1ea3 hai ph\u00eda c\u1ee7a h\u1ec7 th\u1ed1ng v\u00e0 nh\u00e0 cung c\u1ea5p. \u0110\u1ed3ng th\u1eddi, ch\u00fang t\u00f4i t\u1ef1 tin cung c\u1ea5p ngu\u1ed3n t\u00e0i nguy\u00ean inventory qu\u1ea3ng c\u00e1o cao c\u1ea5p, an to\u00e0n cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o.\u201d – Sky Chen, Gi\u00e1m \u0111\u1ed1c FreakOut Vi\u1ec7t Nam cho bi\u1ebft.<\/p>\n

Ngo\u00e0i ra, Mohitosh Negandhi, Gi\u00e1m \u0111\u1ed1c, Programmatic Business – FreakOut Pte. Ltd. cho bi\u1ebft th\u00eam \u201cD\u1ef1a tr\u00ean nh\u1eefng n\u1ed9i dung gi\u1ea3i tr\u00ed ch\u1ea5t l\u01b0\u1ee3ng cao tr\u00ean VTV Gi\u1ea3i Tr\u00ed, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00fang t\u00f4i c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1n gi\u1ea3 cao c\u1ea5p v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o t\u1ed1t h\u01a1n. Nh\u1edd c\u00f3 ph\u1ea1m vi ti\u1ebfp c\u1eadn l\u1edbn v\u00e0 l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 ch\u1ea5t l\u01b0\u1ee3ng, c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 VTR v\u00e0 audible viewability \u0111\u1ea1t hi\u1ec7u qu\u1ea3 r\u1ea5t t\u1ed1t, v\u00ec v\u1eady VTV Gi\u1ea3i Tr\u00ed v\u00e0 FreakOut c\u00f9ng nhau \u0111\u00e3 t\u1ea1o n\u00ean nh\u1eefng chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng v\u01b0\u1ee3t tr\u1ed9i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u.”<\/p>\n

Trong khi \u0111\u00f3, Ken Yamane, Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh – FreakOut Holdings, inc. cho bi\u1ebft, “FreakOut cung c\u1ea5p cho VTV Entertainment, m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t m\u00e0 ch\u00fang t\u00f4i t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c DSP to\u00e0n c\u1ea7u nh\u01b0 The Trade Desk (TTD) v\u00e0 Display & Video 360 c\u1ee7a Google. T\u1eeb nhu c\u1ea7u to l\u1edbn t\u1eeb c\u00e1c agency v\u00e0 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u, ch\u00fang t\u00f4i \u0111ang m\u1edf r\u1ed9ng c\u00e1c OTT inventory cao c\u1ea5p \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh thu qu\u1ea3ng c\u00e1o. H\u01a1n n\u1eefa, v\u1edbi c\u00e1c ph\u00e9p \u0111o ti\u00eau chu\u1ea9n to\u00e0n c\u1ea7u \u0111\u01b0\u1ee3c b\u1eadt nh\u01b0 DoubleVerify, MOAT v\u00e0 IAS, FreakOut SSP mang \u0111\u1ebfn cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00fang t\u00f4i m\u1ed9t m\u00f4i tr\u01b0\u1eddng an to\u00e0n v\u00e0 minh b\u1ea1ch.\u201d<\/p>\n

\n

<\/h4>\n

V\u1ec1 FreakOut<\/h4>\n

FreakOut l\u00e0 m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb to\u00e0n c\u1ea7u v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p c\u00f3 l\u1eadp tr\u00ecnh (DSP, SSP) cung c\u1ea5p c\u00e1c \u0111\u1ecbnh d\u1ea1ng video v\u00e0 hi\u1ec3n th\u1ecb trong ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n to\u00e0n c\u1ea7u. C\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i Singapore, FreakOut c\u00f3 11 v\u0103n ph\u00f2ng t\u1ea1i 9 qu\u1ed1c gia bao g\u1ed3m Trung Qu\u1ed1c, Indonesia, Nh\u1eadt B\u1ea3n, Malaysia, Philippines, H\u00e0n Qu\u1ed1c, \u0110\u00e0i Loan v\u00e0 Vi\u1ec7t Nam. FreakOut l\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn c\u1ee7a FreakOut Holdings, Inc. \u0111\u01b0\u1ee3c ni\u00eam y\u1ebft tr\u00ean S\u1edf giao d\u1ecbch ch\u1ee9ng kho\u00e1n Tokyo (TSE: 6094) v\u00e0 gi\u00e1m s\u00e1t c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 cho FreakOut. \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin, h\u00e3y truy c\u1eadp https:\/\/www.freakout.net\/<\/a>.<\/p>\n

V\u1ec1 VTV Gi\u1ea3i tr\u00ed<\/h4>\n

VTV Gi\u1ea3i Tr\u00ed l\u00e0 \u1ee8ng d\u1ee5ng OTT n\u1ed5i ti\u1ebfng cung c\u1ea5p c\u00e1c n\u1ed9i dung gi\u1ea3i tr\u00ed \u0111\u1ed9c quy\u1ec1n t\u1eeb \u0110\u00e0i Truy\u1ec1n h\u00ecnh Qu\u1ed1c gia Vi\u1ec7t Nam. Giao di\u1ec7n theo thi\u1ebft k\u1ebf ph\u1eb3ng m\u1edbi nh\u1ea5t, c\u00f4ng ngh\u1ec7 truy\u1ec1n d\u1eabn chu\u1ea9n Full HD, n\u1ed9i dung c\u1eadp nh\u1eadt h\u00e0ng ng\u00e0y, t\u1ed1i \u01b0u cho t\u1eebng c\u00e1 nh\u00e2n v\u00e0 thi\u1ebft b\u1ecb, ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi l\u1ee9a tu\u1ed5i. K\u1ec3 t\u1eeb n\u0103m 2017, VTV Gi\u1ea3i Tr\u00ed \u0111\u00e3 \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u1edbi n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn. N\u0103m 2019, VTV Gi\u1ea3i Tr\u00ed \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c 300K CCU tr\u00ean \u1ee9ng d\u1ee5ng v\u1edbi series th\u00e0nh c\u00f4ng \u201cV\u1ec1 Nh\u00e0 \u0110i Con\u201d. V\u1edbi ng\u00e0y c\u00e0ng nhi\u1ec1u n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c b\u1ed5 sung, hi\u1ec7n nay VTV Gi\u1ea3i tr\u00ed \u0111\u1ea1t h\u01a1n 67 tri\u1ec7u l\u01b0\u1ee3t xem h\u00e0ng th\u00e1ng tr\u00ean trang, c\u0169ng nh\u01b0 h\u01a1n 100 tri\u1ec7u l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c h\u00e0ng tu\u1ea7n tr\u00ean Facebook FanPage, \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh OTT h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam.<\/p>\n

MEDIA CONTACT<\/h4>\n

sky@freakout.net<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

FreakOut Vi\u1ec7t Nam ch\u00ednh th\u1ee9c b\u1eaft tay v\u1edbi VTV Gi\u1ea3i Tr\u00ed, m\u1ed9t trong nh\u1eefng \u1ee9ng d\u1ee5ng gi\u1ea3i tr\u00ed Over-The-Top (OTT) h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam \u0111\u1ec3 cung c\u1ea5p v\u00e0 khai th\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o programmatic. Vi\u1ec7c h\u1ee3p t\u00e1c n\u00e0y cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 cao c\u1ea5p tr\u00ean VTV […]<\/p>\n","protected":false},"author":13,"featured_media":11341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[],"class_list":["post-11358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressreleases-vi"],"yoast_head":"\nVTV Gi\u1ea3i Tr\u00ed h\u1ee3p t\u00e1c v\u1edbi FreakOut tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh khai th\u00e1c programmatic digital video v\u00e0 OTT inventory - FreakOut Pte. 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