SINGAPORE, 16 October 2019 – FreakOut, a global marketing technology company part of FreakOut Holdings (TSE: 6094), is pleased to announce its integration with global advertising technology leader, The Trade Desk (NASDAQ: TTD). Through TTD’s demand side platform, programmatic buyers and agency trading desks, brand advertisers can access FreakOut Native’s (FON) inventory across Asia.
As market pioneer and one of the few players in the real-time bidding market, TTD is well-supported by FON with open marketplace and preferred deals buying where every TTD user can bid for FON’s inventory. FON’s media partners can also maximize traffic monetization through the auction to TTD users via open marketplace and preferred deals.
FreakOut’s senior vice president Ken Yamane commented: “We are thrilled about this integration with TTD. FreakOut provides the opportunity for global users of TTD to access local native inventory with a great selection of premium publishers across Asia.”
FreakOut Native is the first native advertising platform in Southeast Asia designed for smartphone in-feed advertisements. Native advertising is where sponsored content fits seamlessly within its surrounding environment, following the natural form and function of the user experience in which it is placed. It engages the audience instead of disrupting the user experience.
FreakOut is a global marketing technology company with programmatic solutions (DSP, SSP) that delivers in-feed display and video formats across global publishers. Headquartered in Singapore, FreakOut has 14 offices across 11 countries which include China, India, Indonesia, Japan, Malaysia, Philippines, South Korea, Taiwan, Thailand, and Vietnam. FreakOut is a part of FreakOut Holdings, Inc. which is listed on the Tokyo Stock Exchange (TSE:6094) and oversees the investments for FreakOut. For more information, visit www.freakout.net.